Web Content Writing

Module1: Plan Before You Publish

  • How content drives visitors
  • The importance of mission statements and mockups
  • Conducting a content audit

Module 2: Infochunking and Concept Emphasis

  • Chunking information by page and paragraph
  • Highlighting key words and phrases
  • Effective use of tables, lists, and sidebars

Module 3: Writing an Effective Navigation Scheme

  • Hyperlink text that guides without guesswork
  • Navigation menus that steer, not stump your visitors
  • Know when to link, and when not to

Module 4: Writing for Search Engines, Part 1

  • Researching search terms
  • Using key terms in microcontent
  • Satisfying search engines without alienating visitors

Module 5: Writing for Search Engines, Part 2

  • Understanding balanced repetition
  • Maintaining readability and credibility
  • Using the right words in the right voice

Module 6: After the Afterglow: The Tasks Ahead

  • Creating and maintaining content consistency
  • Scheduling regular checkups
  • Web-based resources for Web content writers